S 23 Jan 2011
It's always enjoyable to read an article which starts to reflect the true perspective of a situation. With all the discussion about online shopping lately, there's been an overdrive about online taking away bricks-and-mortar business.
While this is undoubtedly true to a degree, it does not mean the end of in-store shopping, simply the expansion of the ways we have to shop. Online and physical stores will continue to live side-by-side, although the full dynamics of their relationship is still being established.
This article by Kate Waterhouse nicely puts the good and the uncomfortable of online shopping versus in-store. Essentially the case for online is the convenience and 24/7 availability, while the case against is the lack of individual service compared with what you get in-store and the problems if something goes wrong with your order.
In the end, each channel will find the balance of value in individual's lives.
Read the full article...
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