Wednesday, April 6, 2011

Changing Behaviour and Having Fun

What a great idea – get people to change their behaviour by introducing "fun" into the activity. Volkswagen have been running a campaign designed to encourage people to do things they don't necessarily want to by introducing a fun element.

The winner had a simple idea – help reduce the incidence of speeding, using speed cameras. We all know how most people hate speed cameras, but Kevin Richardson's simple modification was to turn it into a lottery. As you'll see in the video, the results are impressive – during the lottery, speed on the selected road was reduced by 22%.

Some of the other ideas include getting people to use the stairs instead of escalators, encouraging recycling glass bottles and using the bin instead of throwing rubbish on the ground.

To see all the fun ideas, visit

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