Richard Branson's Five Secrets to Business Success

One of the greatest business successes of our time would have to be Sir Richard Branson – not only for the success he has achieved in building the Virgin group of companies, but also for managing to maintain a consistently likeable persona. Something which business personalities like Bill Gates, Rupert Murdoch or Steve Jobs aspire to, but don't quite achieve.

So an article by Sir Richard in bNet provides insights on what are the 5 Secrets to Business Success. In summary, he lists these secrets as:

1. Enjoy what you are doing
2. Create something that stands out
3. Create something that everybody who works for you is really proud of.
4. Be a good leader (– read "really good listener")
5. Be visible.

Sounds simple, doesn't it?

Perhaps the reality is a little more complex, but these ideas resonate at a core level. Importantly, they are a simple approach which when focussed on could be the difference to your endeavour's success.

You can read the full article, and the detail, on bNet.