Changing Behaviour and Having Fun

What a great idea – get people to change their behaviour by introducing "fun" into the activity. Volkswagen have been running a campaign designed to encourage people to do things they don't necessarily want to by introducing a fun element.

The winner had a simple idea – help reduce the incidence of speeding, using speed cameras. We all know how most people hate speed cameras, but Kevin Richardson's simple modification was to turn it into a lottery. As you'll see in the video, the results are impressive – during the lottery, speed on the selected road was reduced by 22%.

Some of the other ideas include getting people to use the stairs instead of escalators, encouraging recycling glass bottles and using the bin instead of throwing rubbish on the ground.

To see all the fun ideas, visit Thefuntheory.com

The Art of the Quiet Achiever

There are many outcomes and desires we have in life and attaining success in our goals and achievements is one of the measures we use to guide us in determining just how accomplished we are and our life is.

Depending on who you are, your background and your value/belief structure, different areas of your life will be used to indicate success. For some this is money, for others it is to have travelled widely, yet others find great value in seeing a dream realised, while for many it is simply the connection to their family or community. We educate ourselves, make career decisions, follow journeys and embark upon adventures all with the underlying hope that they will succeed.

Life often has a different take on things and can very often play its hand to deliver challenges, obstacles and lessons which impact on our directions. These might change our original intentions and often play an important role in the outcome that is achieved.

The most important part, however, is not the destination but the journey. It is for this very journey we take through life that the notion of achieving our goals and successes with quiet resolve can prove extremely rewarding. To help with the, there are some tenets I've identified that can provide invaluable assistance to success.